Come aprire un Franchising

Da PMI del 31 gennaio

Affiliazione commerciale che permette la creazione d’impresa, il contratto di franchising è un accordo tra produttore (che concede la commercializzazione dei propri prodotti a terze persone, nonché l’utilizzo del marchio e dell’insegna) e rivenditore, ossia l’affiliato.

Il primo, franchisor, si impegna nella fornitura di prodotti secondo la quantità richiesta (in molti casi contrattualizzata in misura minima o massima). Il franchisee si obbliga a promuovere ed eseguire le vendita nella zona assegnata; prestare assistenza (anche post-vendita) ai clienti; sottostare alle clausole dettate dal franchisor, da intendersi quali regole interne di organizzazione su modalità e prezzo di vendita dei prodotti.

Nella concessione di vendita è molto frequente la clausola “concessionario di vendita in esclusiva” a favore del venditore all’interno di un’area specificata.

Vantaggi del Franchising

La convenienza nell’avviare un’azienda in franchising? È per entrambe le parti. Il produttore riesce a programmare la quantità di beni da produrre; a sviluppare una rete di distribuzione senza il rischio della distribuzione; a elaborare il piano di mercato dei propri prodotti (che i rivenditori dovranno incondizionatamente approvare e osservare) in tutti i particolari.

=> Leggi aspetti civili e fiscali del Franchising

Dal canto suo, il rivenditore diventa sì imprenditore indipendente dal punto di vista giuridico ed economico ma può fare affidamento su marchio (già noto) e know-how del produttore (per questo motivo non è necessaria una particolare formazione o esperienza ma solo spiccate qualità personali e professionali).Il franchisee si presenta al pubblico con la stessa immagine imprenditoriale del produttore-brand, al punto tale che sovente il cliente finale equipara le due figure, riponendo la massima fiducia e fidelizzazione nel rivenditore affiliato, considerato come una sorta di filiale.

Costi di avvio franchising

Da preventivare prima di siglare un’affiliazione in franchising sono i costi di start-up. Primo fra tutti per l’affitto di locale idoneo: solitamente, infatti, i franchisor richiedono locali costosi, ubicati in centro città o luoghi ad alta frequentazione come centri commerciali e aeroporti. Le spese per le attrezzatura IT (dotazione informatica e software), per la gestione commerciale e ovviamente per il personale.

A queste si aggiungono solitamente anche costi fissi da riconoscere al franchisor quali diritti d’ingresso o fee periodici, ossia una cifra fissa che l’affiliato versa al momento della stipula del contratto di affiliazione commerciale. Per royalties si intende poi la percentuale che l’affiliante deve riconoscere al franchisor commisurata al giro d’affare oppure in quota fissa.

Commenti (25)

  1. ダッチワイフ

    ラブドール ロリ バイヤー製造工場セックスドール写真ザリア– 165 cm | 5’4 “-Hカップ–WMドール

  2. Visite a página Web

    | Olá , só gostaria de informar que tem uma pequena dificuldade
    de navegar seu site por meio do internet explorer . Não sei se isso é só no meu aparelho, mas
    fica o alerta . Parabéns pelo artigo

  3. Visite a página Web

    | Olá , só gostaria de informar que tem uma pequena dificuldade de navegar seu site
    por meio do internet explorer . Não sei se isso é só no meu aparelho, mas fica
    o alerta . Parabéns pelo artigo

  4. situs alternatif

    Rightt now iit seems lioke Drupal is the preferred bloggkng
    platform out there right now. (from what I’ve read) Is that
    what you’re using on your blog?

    Check out my site situs alternatif

  5. Emile

    Fascinating blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really
    make my blog shine. Please let me know where you got your
    theme. Thanks

  6. zmozeroteriloren

    of course like your web-site but you need to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I’ll definitely come back again.

  7. New face

    Keep up the fantastic work, I read few articles on this web site and I conceive that your web site is rattling interesting and holds lots of excellent info .

  8. munkagép szállítás Europa-Road Kft.

    This is the suitable weblog for anyone who needs to find out about this topic. You understand so much its almost exhausting to argue with you (not that I actually would need…HaHa). You definitely put a new spin on a subject thats been written about for years. Great stuff, simply great!

  9. olcsó gépszállítás Debrecen

    There is perceptibly a lot to identify about this. I consider you made some good points in features also.

  10. best cryptocurrency to invest 2021

    I love it when people come together and share opinions, great blog, keep it up.

  11. cryptocurrency to buy

    Throughout this great scheme of things you actually get a B- for hard work. Where you lost everybody was on your specifics. As as the maxim goes, the devil is in the details… And it couldn’t be more correct at this point. Having said that, let me say to you just what exactly did do the job. The text is actually incredibly persuasive and that is possibly why I am taking the effort in order to opine. I do not really make it a regular habit of doing that. Second, despite the fact that I can notice the leaps in reason you make, I am not really convinced of just how you appear to connect the points which in turn make the conclusion. For now I will yield to your position but wish in the near future you connect the facts better.

  12. best cryptocurrency to buy 2021

    Hello my family member! I wish to say that this article is awesome, great written and come with approximately all vital infos. I would like to see more posts like this .

  13. best cryptocurrency to invest today

    Only wanna admit that this is very helpful, Thanks for taking your time to write this.

  14. best cryptocurrency to buy today

    I¦ve learn some just right stuff here. Definitely value bookmarking for revisiting. I surprise how a lot attempt you put to create this type of magnificent informative web site.

  15. Lloyd

    I will right away grasp your rss as I can not in finding
    your email subscription hyperlink or e-newsletter service.
    Do you have any? Please allow me realize in order that I could subscribe.

  16. zorivare worilon

    It’s really a great and helpful piece of information. I’m glad that you shared this useful information with us. Please keep us up to date like this. Thank you for sharing.

  17. Darby

    I couldn’t resist commenting. Exceptionally well written!

  18. hire a hacker online

    I consider something really special in this web site.

  19. Luella

    magnificent issues altogether, you simply received a new reader.
    What would you suggest about your publish that you just made some days ago?

    Any positive?

  20. Clayton Keitsock

    Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.

  21. Lashaunda Prewer

    Hey there! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!


    It is not my first time to pay a quick visit this web
    site, i am visiting this website dailly and obtain good data from here
    every day.

  23. minecraft

    Hmm it appears like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m
    thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any suggestions for beginner blog
    writers? I’d really appreciate it.

  24. descargar facebook

    It’s really a nice and helpful piece of information. I am happy that
    you simply shared this helpful information with us.

    Please stay us up to date like this. Thanks for sharing.

  25. descargar facebook

    Do you have a spam problem on this site; I also am a blogger, and I was
    wondering your situation; we have created some nice procedures and we are looking to swap
    techniques with other folks, please shoot me an e-mail if interested.


Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *